Infarom Publishing

Author guidelines

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Technical specifications  
Publishing steps
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   Publishing a book remains an adventure of the author, even if POD has made this process easier and reduced to a minimum the author’s financial risk as well as the publisher's.
   To register as an author, complete the specific form on the
Submission page. See the complete process of publishing in the page titled Publishing steps.  

   Editorial requirements
   For proposed material to be accepted by the publishing house, it must meet a few minimal requirements:
   – The work must not be a literary theft; for the paragraphs and portions taken from other copyrighted works, the reference page must cite the respective sources.
   – The subject can be of any kind except for pornography, hate and violence instigation, defamation, and offense to persons or institutions.
   – The content must not contain sections or portions in the above prohibited categories of subjects, regardless of the amount of such content.
   – The text must be correct in expression, grammar, and spelling. Texts containing such errors are accepted, provided the number of these kinds of errors is kept to a minimum so that they can readily be corrected and do not call into question the basic education of the author.
   – Deductive expositions must have logical consistency and must start from provable, observable, or verifiable premises.
   Besides these basic requirements, the publishing house reserves the right to reject any material that is considered to be suspicious with respect to author's rights or logical consistency, on the basis of our criteria.

   The percent of rejection of the proposed materials that don't meet the basic editorial requirements is about 20%.
   The percent of the accepted materials that are set for the traditional publishing (through which all initial expenses and also the risks of the investment are on the publisher
) is about 10%.

   Once a manuscript finished, any author can see it published and put at retailers' disposal in less than two months.
   As for any new product, its quality is not an exclusive condition for successful sale. Description, wrapping, advertising, and—not least—price, count as well.
   You may write an extraordinary book that contains vital information, or a novel that readers cannot put down. These books, no matter how good, will not capture readers' attention among the millions of titles posted on the Internet, unless a proper marketing campaign is run for them. 
   This is why the author who chooses POD must be—or must to learn to be—a good marketer of his or her own titles, independent of the publisher's marketing. 
   But before that, the author must build his or her work with professionalism to generate a quality book, both in content and in the form in which it is presented.
   The fact that POD publishing is not restrictive and offers almost total credit to the author may make him or her to rush the finalization of the book, and thus reduce his or her attention to detail or the time allocated to correction. This inconsistency may leave the final manuscript containing errors, even if only errors in spelling or typing that may even escape the publisher's corrective verification.  
   The effects of such errors might be seen in future sales, as the following example illustrates. Most readers buy a book without seeing its content (on the Internet) or, at least, without scanning a sufficiently long text (in physical bookstores). They buy by the description and other marketing elements (cover image, reviews, ratings, etc.). Especially if the title is a new release, these decision criteria are primary. Only when the reader gets home and begins to read the text of the new book in detail will he or she notice those errors: typing, spelling, grammar, translation, or editing errors.
   Depending on the number and amount of errors, the reader might post a bad comment or rating for that title on the website from which he or she bought it or on other specialized forums. These bad comments remain posted and influence the next potential clients, and can have an immediate and often permanent effect on sales.
   Moreover, most retailers who stock that title (even in small quantities) will not purchase additional titles by the respective author and even from the respective publisher again, as a result of eventual returns from their readers. This is the reason why the first suggestion we make for the becoming an author is the following: 
Pay special attention to personal verification, from text editing to spelling and translation; scan the text several times before sending it to us, catching the eventual errors and correcting them.

   If your manuscript is to be translated into English, use a professional translator who specializes in the field of your book subject. After finishing the translation, we recommend you forward the text to a native English speaker editor-corrector, even though this service means additional expense. Frequently, especially in specialized texts, the translation made by a non-native English translator generates idioms that are grammatically correct but which have no meaning and form in current spoken English. After translation and native correction, rearrange the content carefully on each page because the text has been modified. It is also necessary to scan the English text, searching for eventual involuntary errors of the translator/corrector.

   For every title following to be published under our main imprint (INFAROM), the corrective verification is mandatory. You can also consider other two imprints (I.A.F.C.R. or P.A.M.) to choose from.
   I.A.F.C.R. (Infarom's Author Full Content Responsibility) means the book is printed and distributed through INFAROM, but its content was not read, checked, or reviewed by us, but only by its author; this provision is clearly stated on the copyright page of each I.A.F.C.R. title.
P.A.M. (Published on Author's Management) books are also free of our proofreading and reviewing and are not put in the POD distribution network (they are just printed and sent to the author per his or her direct order). So I.A.F.C.R. and P.A.M. books do not carry the publisher's name on them.

   We recommend that your manuscript be edited in Microsoft Word 2000 or later versions. Once your book content is finished and polished and put into final form, you should concentrate on the correct creation of the finished files necessary for title setup. For best results, start with the creation of the first Word file containing the proposed material, to respect the technical specifications of the interior file for sizes, margins, pagination, fonts, and colors. We recommend you use the following Word editing parameters except for color books, which require bigger sizes: page dimensions of 6 x 9 or 5 x 8 inches; margins of 0.5 to 1 inch on all sides; header and footer 0; left-right and top-bottom centering; 10 to 12 pt Times New Roman fonts for body text; 16 to 24 pt for chapters and subchapters; start each new chapter with an odd numbered page; center page numbers at the page bottom, with no number on first page. On the copyright page, leave blank spaces to be completed with data sent by the publisher: publisher box, ISBN, copyright note.

   After each corrective verification, take a panoramic eye scan of all pages to catch eventual changes in the pagination due to text modification. 

   The title must be attractive and must express the book’s content. Because POD distribution is run preponderantly online and the data are presented in text format, it is good for the chosen title to contain as many keywords as possible to be returned by as many searches as possible in the search engines. For specialized books, we recommend the format title: subtitle (example: Domestic technical manual: How to fix household apparatus).

   The cover is a very important marketing element; many clients order a book exclusively based on the attractiveness of its cover. This is why we recommend working with a person qualified in image editing and art design to create your cover. If you edit the cover on your own or in collaboration with a professional, first wait for us to send you the calculation of the spine width, depending on the chosen format and the final number of pages of your book.

   The PDF file containing the book interior must be generated by using a professional software to ensure it preserves the formatting of the initial document and its dimensions (page sizes, margins). The newer versions of the printer driver Acrobat Distiller meet these conditions, but many of the free software programs found on the Internet (by operating searches on keywords like "PDF converter", "PDF printer driver", "convert doc to pdf") do not. After the final file is generated, eye scan the PDF document, checking that all Word-edited elements are left in their place and are visible.

   More details about the structure and the technical requirements for finished files can be found in the section titled Technical specifications as well as in the POD Operating Manual.

     An author's own marketing campaign must be run whenever the author has time, but preferably on a regular basis. Track and check on the Internet the listings holding your title (especially on Amazon), post your own reviews and comments, contribute to the forums for the specialty of your book, publish articles, and always refer to your title. Generally, use all online means for increasing the exposure of your title on the Internet, with direct results in growing the sales volume. More details about author's own marketing efforts can be found in the section titled Resources.

   The revision intention for a title in production must be emailed to us, and new revised files are to be sent through a special form we will put at your disposal. 
   A title may be withdrawn from production and the digital catalogue with a 30-day prior notice. The list price of a published title may be changed with a 45-day prior notice.


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